… to start a movement.
Like in that famous Dancing Guy video:
1. The Leader. The first man to stick out his neck (man in the photo, in this case). From the narrator in the linked video, who explains the elements of creating a movement:
First, of course, the leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional.
2. The First Follower. Going with the above photo, that would be someone who’d stick up for him in the face of a hostile crowd or validate him before a neutral crowd. Bonus, in a charged setting, if the First Follower is charismatic.
Now here comes the first follower with the crucial role: he publicly shows everyone else how to follow… The First Follower transforms a lone nut into a leader.
3. The Second Follower. The next person to join the movement. He gregariously backs the First Follower. He summons the stadium vendor and buys three beers, creating a festive atmosphere.
This is the turning point… Now it’s not a lone nut and it’s not two nuts. Three is a crowd, and a crowd is news.